Showing posts with label Cosmetics. Show all posts
Showing posts with label Cosmetics. Show all posts

Wednesday, January 1, 2014

Record Number Of Patients Seek Laser Treatments To Take Years Off Their Faces

New trends reveal that laser technology is steering the future of the cosmetic surgery industry. The American Academy of Cosmetic Surgery (AACS), a leader in the cosmetic surgery industry, conducted its annual Procedural Survey and the most notable finding is the shift towards non-invasive laser treatments.

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Over the past three years, cosmetic surgeons have seen a significant increase in both males (456%) and females (215%) electing to have laser resurfacing. Laser resurfacing is performed with a "super-pulsed" carbon dioxide (CO2) laser to minimize wrinkles and lines on the face. In addition, laser hair removal has jumped to the overall number two most performed non-invasive cosmetic procedure.
"Cosmetic surgery technology is advancing at the speed of light," states AACS President Patrick McMenamin, MD. "As we learn more about the cosmetic uses for lasers, the more patients benefit from effective results and quicker recovery time. It is an exciting time for both cosmetic surgery patients and physicians."
Although the economy is struggling, these laser procedures are looking to be recession proof. For instance, laser resurfacing has seen an approximate $450 decline in price since 2002. "As long these procedures are effective and affordable, I don't see their demand dropping."

SEO Strategies for Medical Tourism

Medical Tourism is a growing phenomenon as the developing countries have been in the substantial rise in the number of tourists from the West for health and medical purposes. Medical tourism is referred to as a travel activity that certainly promotes the wellbeing of the tourists or the activities that involves any medical procedure. According to the OECD that medical tourism as the main component of international trade in health services has been attracting the attention of many medical profession, trade and tourism promotion agencies, health analysts, and public policy makers.
The internet has played an important role in the overall development of SEO Strategy in medical tourism. One of the most benefits of Internet Marketing Strategies is that it can give you an increased ranking on the leading search engines like Google through the use of search engine optimization. Through the use of keywords, inbound links, and strong strategies will certainly increase the rank of the medical tourism site.
The higher your medical tourism website ranks, the more visibility it holds to the online users. The more visibility means more online users will click to your medical tourism site over your competitors with similar keywords ranked under the same business category. More visitors can result in a more lead generation. The best internet marketing strategy will take you in an increase in leads and transform them into an increase in sales, thus boosting your business rates. An effective campaign provides other beneficial results like increasing the exposure of your company. This will then result to an increase number of tourists coming for the purpose of medical care.

Other notable findings from the survey include:

  • Over the past year, cosmetic surgeons have seen a 29% increase in their female clientele. Despite the economy, women are continuing to invest in their appearances. In addition, cosmetic surgeons have seen a 2% decline male patients proving that when times are tough, cosmetic surgery is the one of the first things men delete from their wish lists.
  • The top three most performed cosmetic surgical procedures in 2008 include: liposuction, blepharoplasty and breast augmentation; while the most popular non-invasive cosmetic procedures were Botox® injections, laser hair removal and hyaluronic acid.
The 2008 Procedural Data is based on a survey of U.S.-based AACS members completed in December 2008. The entire report, conducted by RH Research, is available by contacting the Academy.